The new BES Hi-Fi HAIR COLOR arises from the desire to offer an ultra natural, dynamic, luminous and vibrant hair color, always with the main goal to create an healthy and absolute respectful product for the hair and for the scalp.

 

After many years of success, after having made thousands of colorists fall in love all over the world, after having conquered people with its unique colors and incomparable reflections, BES Hi-Fi HAIR COLOR changes its look. A new packaging, with the introduction of new colors and formulation changes that make BES Hi-Fi HAIR COLOR even more surprising than what it already was.